GeoShack

Product Marketing Manager

US-TX-Dallas
1 month ago
ID
2017-1446
# of Openings
1
Category
Marketing

Overview

GeoShack, Inc. is a North American leading distributor of GPS based grade control solutions to the Construction, Survey, Landfill, Mining and Agricultural markets in North America.  Our job as the Technology Leader is to stay at the forefront of emerging technologies and we focus on providing our customers with a “total solution” of quality products and services to meet their needs.

 

As we continue to grow and diversify our product, we need to hire a full-time Product Marketing Manager based in our office in Dallas, Texas.  This person will be responsible for crafting the messaging and positioning of our technically based products, as well as managing and executing marketing campaigns and promotional strategies.

Responsibilities

  • Design and implement marketing campaigns in both print and digital form (email, social media, text, and website).
  • Plan and implement the launch of new products.
  • Create sales tools and collateral (PowerPoint presentations, datasheets, demos, and training materials) that support the selling process of products, like competitive comparisons.
  • Spend time in the market to understand the problems and find innovative solutions.
  • Plan and manage trade shows, seminars, and other technical events such as fields days and lunch & learns.
  • Interface with key vendor partners.
  • Help define look, feel and function of future products.

Qualifications

  • Bachelor’s Degree in Business or Marketing
  • Proven analytical skills and strategic thinking
  • 2-5 years marketing experience
  • Big picture vision and the drive to make that vision a reality
  • Strong written and verbal communication
  • Planning, time management and the ability to prioritize to meet deadlines

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